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Before choosing course

The course focuses on supporting the student in her/his decisions and other action in the new business venture. It is assumed that students entering the course have a formulated business idea to be realized, as well as a genuine interest in pursuing this business idea in a company of their own.

Course offering missing for current semester as well as for previous and coming semesters
* Retrieved from Course syllabus ME2802 (Autumn 2012–)

Content and learning outcomes

Course contents

The course focuses on supporting the student in her or his decisions and other action in the new business venture.

Students entering the course should have an intention in pursuing a business idea in company of their own.

The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to practical steps in setting up a firm, assembling resourcing  (external capital, internal resources etc.), market and communication plans.

The course will focus on

- Strategy (W hat?) –i.e. markets, offer, business idea, getting-started and establishing a network

- People (Who?) – i.e. entrepreneurial team, recruitment and motivation

- Operational work (Let’s do it!) – i.e. resource gathering, sales/marketing, production and negotiation.

Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the character of the venture creation process depends on the type of business and industry)

Intended learning outcomes

The objective of the course is to enable the student to start a business of her/his own. After the course, participants will be able to:

  • Understand and demonstrate knowledge of important issues faced when starting a new firm
  • Manage important issues faced when starting a new firm
  • Argue for critical processes and steps required when starting a new firm
  • Be aware of resources required when starting a new firm
  • Assemble resources for starting a new firm
  • Conduct a market analysis
  • Present a business model
  • Conduct a basic financial analysis of a new venture

Course Disposition

During the course we will go through the practical steps of launching a new venture. A blend of teaching methods including lectures, exercises and presentations, project work and group discussions will be used for the course. This is an intense course and commitment is necessary. Students will be expected to actively work with their venture idea from day 1 in the course. Each Wednesday we will discuss the progress made.

There will be a mandatory group presentation during and at the end of the course. There is also take-home written exam.

Literature and preparations

Specific prerequisites

Programme students at KTHmust have a minimum of 120 ECTS.

All other students need 180 hp and English A + B, or equivalent.

It is assumed that students entering the course will fomulate a business idea to e realized, and have a genuine interest in potentially pursuing this business idea.

Recommended prerequisites

Programme students at KTH must have a minimum of 120 ECTS.


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Meddelas vid kursstart till angana studenter.

Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F


  • PRO1 - Project, 7,5 hp, betygsskala: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

the student's grade will depend on thee factors:

  1. Assignments and presentations group/individual
  2. Final executive summary group
  3. Written exam individual.

Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade.

Attendance is compulsory.

Opportunity to complete the requirements via supplementary examination

No information inserted

Opportunity to raise an approved grade via renewed examination

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Profile picture Terrence Brown

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course web

Further information about the course can be found on the Course web at the link below. Information on the Course web will later be moved to this site.

Course web ME2802

Offered by

ITM/Industrial Economics and Management

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

No information inserted


Lisa Thorén-Fosanker,

Supplementary information

Established 2003-11-25.

Replaces 4D1523.

All registration queries should be addressed to the SSES Education Registrat at

The course is offered within the framework of The Stockholm School of Entrepreneurship.