Course contents *
The course focuses on supporting the student in her or his decisions and other action in the new business venture.
Students entering the course should have an intention in pursuing a business idea in company of their own.
The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to practical steps in setting up a firm, assembling resourcing (external capital, internal resources etc.), market and communication plans.
The course will focus on
- Strategy (W hat?) –i.e. markets, offer, business idea, getting-started and establishing a network
- People (Who?) – i.e. entrepreneurial team, recruitment and motivation
- Operational work (Let’s do it!) – i.e. resource gathering, sales/marketing, production and negotiation.
Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the character of the venture creation process depends on the type of business and industry)