Course contents *
The course focuses on supporting the student in her or his decisions and other action in the new business venture.
Students entering the course should have an intention in pursuing a business idea in company of their own.
The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to practical steps in setting up a firm, assembling resourcing (external capital, internal resources etc.), market and communication plans.
The course will focus on
- Strategy (W hat?) –i.e. markets, offer, business idea, getting-started and establishing a network
- People (Who?) – i.e. entrepreneurial team, recruitment and motivation
- Operational work (Let’s do it!) – i.e. resource gathering, sales/marketing, production and negotiation.
Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the character of the venture creation process depends on the type of business and industry)
During the course we will go through the practical steps of launching a new venture. A blend of teaching methods including lectures, exercises and presentations, project work and group discussions will be used for the course. This is an intense course and commitment is necessary. Students will be expected to actively work with their venture idea from day 1 in the course. Each Wednesday we will discuss the progress made.
There will be a mandatory group presentation during and at the end of the course. There is also take-home written exam.