Hannes Eder Öhrström
BUSINESS DEVELOPMENT COACH
Details
About me
I believe strongly in our power to create a better world, and I think entrepreneurship is one of the most rewarding ways to do so. I see business coaching as a way to catalyse change and I'm lucky to have a day job that allows me to do what I most enjoy.
I used to be an entrepreneur myself, building and scaling two different software companies (I was CTO and product manager in both). Here's Forbes magazine and here's Publishing Perspective writing aboutAtingo; here's Breakit and again Forbes writing aboutPublit, and here's me talking about both of them at the If Book Then-conference in Milan.
In a former life I spent close to a decade working in the Middle East, the Balkans and Northern Ireland. Mainly doing conflict resolution, but also documentary film making. Here are three shorts that were shown on Swedish national television.
I taught design methodology at Södertörns university 2002 - 2008 where I was co-head of the department media technology. Media technology is also what I studied, in addition to journalism, philosphy, contemporary history and creative writing.
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This Could Change Everything : Superconductivity Heating UpIf we could figure out how to achieve superconductivity at higher temperatures, it would be such a huge deal that the impact is hard to even imagine. This might just be on the brink of happening now… |
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A Brief History of AIInTheHitchhiker's Guide to the Galaxy,the number 42 answers an unknown question. With AI, the question is:How many years will it be until we arrive? I suggest the answer is 66. |
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Sundar Pichai in da House : Google’s CEO on AI, the Digital Divide and the Future of RoboticsHis soft spoken reflectiveness feels about as far away from your typical tech-bro as is possible to imagine. |
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Just Because You Wrote It Doesn’t Mean You Own ItThe value Microsoft captures by selling access to Copilot, is made on the back of thousands of unpaid volunteer coder’s contributions to open source projects. |
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The Startup ExperienceYou don't need a great idea to get started, cash is a nice-to-have, and team is *everything*. |
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Smarter isn’t Better : the Surprising Truth About High Output TeamsWhat's the factor that allows some teams to achieve the seemingly impossible? It turns out you can’t just put the best people from different fields in a room and wait for synergy to happen. |
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Love What You LaunchJust because it's minimal doesn't mean it's easy. |
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Death of the SalesmanBeing effective at sales has very little to do with how sales people are supposed to behave. |
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Follow Your FansA company will forever bear the DNA of its first avid customers. |
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Beyond What They WantHow to build products that doesn’t just give people what they think they want. |
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Imagine the UnthinkableAn insight to me might be gobbledygook to you. That’s because its value comes from how I arrived at it. |
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What I Think About When I Think About DesignThere are basically two modes of problem solving that are in wide spread use. We need a complementary attack angle. |
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Product Spells D-E-V-I-C-E + S-E-R-V-I-C-E Segmentation is marketing's most discussed and least understood concept. |
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Where Is This Road Taking Us?Queues are the Viet Cong of software engineering; the asymmetrical threat you can’t predict. |
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Sometimes Slowing Down Will Make You Go FasterThere’s a reason why there’s such a cult around speed in startup culture. Whoever reaches the market first has a huge advantage, so you better get there before your competitors do. |
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Managing MozartGreat leadership requires constant fluid shifting between different modes of operation. |
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Defining DoneEndings are tricky business; how do you know when you’re done? |
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Steady on TargetIt’s all very well to come up with an award winning strategy, the tough bit is to stick to it when the goings get rough. |
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Use the ForceKnowing your opponent’s most ardent desire is the key to beating them at their own game. |
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Ghost in the Machine : A Brief History of AI in TherapyMachine based therapy would be the ultimate proof of generalised artificial intelligence. I'd like to think it's not too much to expect. |
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Creative Doesn't Mean NiceCulture can be a company's most valuable asset, but creative a good one is hard. |
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Brevity is Good For BusinessAnimals can teach us something about cutting to the chase. |
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Girly StuffThe system has always worked hard to hide the fact that women are just as brilliantly ingenious innovators as men are. |
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Life in the MachineClose to the Machine : Technophilia and its discontents by Ellen Ullman chronicles the dawn of the Internet from the point of view of a freelance programmer. I loved it intensely. |
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At the Crossroads of Intellectual Property and Software EngineeringThe ins- and outs of open hardware; the power and perils of building your products on top of FOSS-stacks; the dos and don’ts with design patenting, and so much more. |
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The Subtle Art of Giving a F*ckA good boss have to offer very direct feedback. For that not to be brutal, you must invest in the relationship beyond what's often thought of as professional. |
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On FocusOur brains are built to toggle back and forth between sharp and fuzzy. Proper learning can only happen in the interplay between daydreaming and attention |
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Making Sense of the WorldTwo of the best science books I've come across in a good while: Explaining Humans by Camilla Pang, and Skönheten i Kaos by Julia Ravanis. Reading them back to back created an impression of perfect symmetry. |
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Ise Ise BabyThe approach is one of the most promising candidates among "non-Von Neumann" computer architectures. |
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Distributed CognitionWhen you forget the details of some complicated concept and have to consult an external resource, that's distributed cognition. |
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What Doing Looks LikeI’d like to be a bit like Mrs. Whiting myself. She knows where she wants to go and she can turn that crystal clear vision into manageable chunks of action. |
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Preparing For the Next WarReading Carlota Perez feels like looking at one of those images doctors use to diagnose colour blindness; where before there was just a jumble of dots, patterns emerge. |
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The Best of Both Worlds : How to Build a Company While Sticking to Open SourceThe professor’s privilege and means that researchers can do what they want with whatever they create. Which if you’re in software usually just means you publish your code on GitHub and move on to the next research project. |
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The Trend Towards Open Core2018 was the watershed year for the open core model, where you create value through hosted services and closed source add-ons. |
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The Patron Driven Value PropositionGreat ideas are often met with fierce resistance and then suddenly become the new norm seemingly over-night. |
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The Power of PersistenceI recently passed my 666th consecutive day of studying Japanese. It made me think of Satan. |
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Know Your Sh*tI was once taught a powerful know-what-you’re-doing lesson. |
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Excellent Engineering Won’t Keep You From Solving the Wrong ProblemTeams like this can follow the tenants of XP and agile to the letter, and still build the wrong product. Teams like this need tools on a whole different level. |
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Now You See Me, Now You Don’t : Adversarial Patching Brings Serious Trust Issues to Machine LearningA brief seven years after Gibson’s far fetched futurism, science fiction has become a reality. Does that mean we’re screwed? |
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The Better Deep Learning Gets, the More Vulnerable It Is to Adversarial AttacksThese are not your ordinary run of the mill cyber security threats. Adversarial attacks don’t rely on exploiting bugs. |
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Disruption Disrupted : How Big Tech Keeps Innovative Startups at BayEveryone who read Clayton Christensen *knows* that startups will eat incumbents for breakfast. That’s why they call it disruption! |
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The Sim-To-Real GapWhile watching babies and kittens learn by doing is cute, you don’t want a soon-to-be autonomous car cruising your neighborhood to pick up traffic rules. |
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Why I Won't Use The Best Software, Even When It's FreeProductivity is hard. The more you realise what the optimal setup would look like, the further you get from starting to implement it. |
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The Cost of OptimismI recently read two novels about gay men in the midst of the AIDS epidemic. Their reluctance to take the test reminds me of my own feelings with regards to global warming. |
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Something Big is About to Happen, and Apple Won't Like It One BitApple's renowned "user friendliness" comes at a price, or at least that's what Apple likes us to believe. |
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Why We Keep Referencing The Past To Feel Good About the Future, or: A Brief History of SkeuomorphismWhy did the disciples of Bauhaus hate Parisian metro stations? And is VR really virtual? |
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Mode ConfusionHuman factors engineering taught us to minimise the risk for mode confusion. That’s highly pertinent when designing interaction with social robots. |
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Dear Apple, Here Are Three Things I’d Like You to Fix With ContactsContact represents a glaring blind spot both in terms of functionality and user experience. That’s ironic since Apple's marketing revolves around connecting people. |
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First Principle PoliticsNo amount of innovation will save the world from climate change, unless politicians across the ideological spectrum also do their part. |
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Introducing Straddle, a Framework For Validating Startup IdeasA good framework paves a way for the mind, making it easier to grasp a reality which will always remain chaotic in its essence. |
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The Funny Thing With SmartWhen the thermometer was invented, nobody really understood what temperature was. The same is now true of intelligence; we can measure it, but remains a mystery. |
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Redundancy ReconsideredWe somehow appreciate the inherent comedy in how engineers systematically over-provision, create fallbacks, fail-safes and redundancies at every possible corner. |
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Interesting Spells I-N-T-E-R-E-S-T-E-DThe latest HBO show feels as random as life itself. It really shouldn’t work, and yet something keeps it all together. |
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The Inconvenient Truth About the State of Swedish Cyber SecurityThe nation is under constant attack and we’re ill prepared to fight back. |
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An Occupational HazardThe Dunning-Kruger effect should be extended. |
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Two Types of FailureThe documentary General Magic is about "the most important startup that you’ve probably never heard of", but more than that it's a story of failure and loss. |
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The Dirty Little Secret About Cyber Security : Not Too Complicated, Just Hard WorkWhen the real truth starts seeping in, it feels like one of those detective stories where you realise in hindsight that the clues were there in plain view for anyone who cared to really look. |
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Zen and the Art of System DynamicsWhen a baby is born, it’s not aware of itself as a separate entity. All there is in the beginning, is quality. |
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Chemistry vs. CredentialsIt's only when two people share values and buy into the same mission, that they can fully trust each other. |
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The New New NormalEntering the parastronaut chapter, the space-space has just gotten even more inspirational! |
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The Future of Design Education is Soft and SquishyA sponge maximises surface area to build capacity for absorption. We should try to be more sponge-like. |
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Missing Piece of the Fusion Puzzle : Novatron and the Return of Open Field Line ConfinementIt's not trivial to make fusion work, but a real breakthrough is now in the making, and it’s happening at KTH. |
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Good Grief, Bad Grief : How Tech is Threatening to Disrupt MourningWhat a prospect to think that one day we won’t be able to tell the difference between a zoom call and talking to the dead. |
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Engineering Isn’t What it Used to BeThe toolbox of modern engineering contains a motley mix of approaches. |
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Hi, Lo, Fast & Slow : Deeptech and a Brief History of PrefixesWhoever picks up the bill for it, deeptech is a class of technologies with high potential impact, that require our patience to reach the market. |
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Not Deployed HereIn startup parlance, one could say that America is failing to capture enough of the value it creates. |
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Things I Didn't Know About KTHStudent revolts and stylistic standoffs with the bourgeoisie; who would have thought that the old lady had such a colourful past! |
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Two Types of Failure, part II : Process Over ProductIf all you care about is to perfect your process, a great product will eventually follow. |
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Things I Didn't Know About the Space IndustryCall it NewSpace or call it what you want. However we label it, it's exciting! |
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Ignite, Launch, Dock : a Hitchhikers Guide to the Space IndustrySpace as a vertical is as a bit of a dark horse. In racing parlance, that's a term for a horse that is unknown to gamblers and thus difficult to establish betting odds for. |
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Aspects of Fashion That Never Crossed My MindRepresentational aesthetics is all about what stories we're trying to tell about ourselves. |
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Atomic Swing : A Brief History of the Shifting Swedish Nuclear PolicyPublic discourse is swinging back into favouring nuclear power, but this time there's a visionary mismatch between politicians and scientists. |
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Making Belief : A Brief History of World ExposWorld expos might have played out their roles today, but historically they've had three important functions to fill. |
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The Science of ScienceThere's an emerging scientific discipline dedicated to the study of science itself. |
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What We Need Libraries ForI like to think of future libraries as places where we go to be inspired and surprised. |