Art Value: Auction performance @ MANIFESTA 11, Zurich. Das Vegas art performance.
Welcome to visit MANIFESTA 11, THE EUROPEAN BIENNIAL OF CONTEMPORARY ART ZURICH, SWITZERLAND and "Art Value: Auction" performance in Cabaret der Künstler – Zunfthaus Voltaire in Zurich, Switzerland! Artist Das Vegas performs live the auction situation for numerical value sales.
Project platform: www.ArtValue.org
ART VALUE
The project examines the notion of political economy in the realm of art constitutive processes, i.e. production, evaluation, circulation, and consumption. The economic standards and its influences on the art world and to creation, in general, is a key theme of the project. Critically appropriating principles of such dual discourse (capitalist influences, neoliberal values, political economy versus art, financialisation of art), the artist seeks for synthesis and interaction between those two dichotomic paradigms. The participant of the project is invited to rethink the existing connotations of these assumptions, elevating the moral and aesthetic values of the discourse to a more critical level.
It is a speculative project in the realms of post-conceptual art questioning artwork’s reception through economic principles, i.e. through rethinking the notion of the artwork as commodity. There might be an overarching approach to discussing a conceptual principle: the price of an artwork is an artwork. It is also a critique of one of the main characteristics of the contemporary art world – the segregation of the art world and its public escalation of the monetary values.
The transformation from numerical aesthetics into monetary aesthetic sappears in change of values. The exposure of monetary value, a face value, happens in a common way – through the numbers. However, it is not just a simple exposure of numbers, in the way they appear - they contain a direct financial value. This turn brings more concrete financial means, reshaping and finalizing the numerical aesthetics with a punctuation sign and turning a whole number (integer) into a decimal (fractional) number.
By selling the complete abstraction, the project questions what is possible to sell and buy in this digital age. The explicitly exposed monetary value questions the price of the artwork, however, the crypto aesthetics enters the realm of cryptography and supports authentification of the artwork.
The project bridges the relations between art and art economy, this notion refers to the established understanding, means and tools of a financial world brought to the world of art. We may want to think from a hybridization perspective when both fields support each other’s aims in a constant loop. With a major focus and regard to the post-digital age, the artist is particularly interested in harnessing the hacking of structural systematic units through disrupting the system by its own means (Accelerationism and Accelerationist Aesthetics), with an aim for humanizing technology in its contiguity with and of its situatedness in the real world. In the following, the examination of infrastructural connotations increases the perceived humanization of technology and brings awareness of the digital to rethink the surrounding world.
ART_VALUE is an enduring art project since 2009, consisting of performances, exhibitions, installations, interventions, artwork production, critical designs, evocative experiences, network building, interactions, etc. It takes precedence in a variety of hybrid activities, but also elaborates on the post-digital condition involving hybridization of forms and formats, converging the digital and analog, manifesting in formalist and conceptual.
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Art Value
The “Art Value” project examines the human and its obsession for numbers. Through novel and advanced technologies, we turn the numbers into artworks and prove their uniqueness and authenticity. These artworks are generated by the users themselves and acquired and collected by them too. The participants of the project generate their personal artworks which later get certified through the blockchain distributed network. These digital artworks later get produced by artists (commissions) and the production process is supported by the platform.
Interactive blockchain-based platform and crypto-art project. Dapp, distributed website, generative art, commissions of artworks, sales, and art auctions. Produced by the artist Das Vegas in collaboration with a development team of designers and programmers, partners Royal Institute of Technology, KTH Innovation, research institute RISE.
