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ME2621 Business Opportunity Development 7.5 credits

The course is about technology-based ideation. Ideation is the opportunity development process, which includes generating, developing, and evaluating ideas for launching innovative and viable new ventures. Ideation entails a process of discovery designed to create dynamic and impactful enterprises, whether business or social ventures, whether inside a larger organization or independently.

Information per course offering

Termin

Information for Autumn 2024 Start 26 Aug 2024 programme students

Course location

KTH Campus

Duration
26 Aug 2024 - 27 Oct 2024
Periods
P1 (7.5 hp)
Pace of study

50%

Application code

51333

Form of study

Normal Daytime

Language of instruction

English

Number of places

Min: 10

Target group

Only open for TTBEM

Planned modular schedule
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Contact

Examiner
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Course coordinator
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Teachers
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Course syllabus as PDF

Please note: all information from the Course syllabus is available on this page in an accessible format.

Course syllabus ME2621 (Autumn 2023–)
Headings with content from the Course syllabus ME2621 (Autumn 2023–) are denoted with an asterisk ( )

Content and learning outcomes

Course contents

The course covers different aspects of how technology-based business concepts can be formulated and developed. Idea creation is about developing new opportunities and includes the generation, development and evaluation of ideas to launch innovative and viable new investments. A discovery process implies idea creation designed to create dynamic and sustainable companies irrespective of it being a business or a social investment, whether it takes place in a larger organisation or independently. The course offers a mixture of types of instruction, for example lectures, seminars, case discussions, workshops and guest lectures. The course covers several important fields, including:

- tools for idea generation,

- market segmentation,

- industrial dynamics as a source for business opportunities,

- product development (products, services and combinations of these),

- creativity.

Intended learning outcomes

After passing the course, the student should be able to:

1. Describe and analyse the challenges when formulating and developing technology-based business concepts.

2. Choose and apply conceptual tools and models to create and evaluate technology-based business concepts.

3. Choose and apply conceptual marketing tools and models to analyse and evaluate target customers and segment markets.

4. Choose and apply conceptual tools and models to formulate and evaluate product concepts (goods and/or services).

5. Create preconditions for and apply methods for creative work processes in connection with the development of technology-based business concepts.

6. Identify and describe technological changes and other changes in society and among users and explain how these create preconditions for new technology-based business concepts.

Literature and preparations

Specific prerequisites

Fulfilled the requirements for Degree of Bachelor of Science.

Recommended prerequisites

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Equipment

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Literature

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Examination and completion

If the course is discontinued, students may request to be examined during the following two academic years.

Grading scale

A, B, C, D, E, FX, F

Examination

  • INL2 - Assignment, individual, 4.0 credits, grading scale: A, B, C, D, E, FX, F
  • PRO3 - Project, group, 2.0 credits, grading scale: P, F
  • PRO4 - Project, group, 1.5 credits, grading scale: P, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Other requirements for final grade

PRO1 and PRO2 have requirements of compulsory attendance.

Opportunity to complete the requirements via supplementary examination

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Opportunity to raise an approved grade via renewed examination

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Examiner

Ethical approach

  • All members of a group are responsible for the group's work.
  • In any assessment, every student shall honestly disclose any help received and sources used.
  • In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.

Further information

Course room in Canvas

Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.

Offered by

Main field of study

Industrial Management

Education cycle

Second cycle

Add-on studies

No information inserted

Supplementary information

Overlap with ME2814