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Lecture by Jan Markendahl: Operator challenges + Introduction to HW2

Tid: Onsdag 9 november 2011 kl 10:00 - 12:00 2011-11-09T10:00:00 2011-11-09T12:00:00

Kungliga Tekniska högskolan
HT 2011 TCOMM

Plats: Ka-C21 (Isafjordsg 20-26 Trapph. C)

Aktivitet: Föreläsning

Studentgrupper: TCOMM2, TTLSM2

Info:

Introduction to part two of the course: Operator Business.
Trends and buiness and networks related challenegs for mobile operators:
Increasing traffic, investments, profitability, competition, changing business landscape
Introduction to HW2 

 
Jan Ingemar Markendahl ställde in händelsen 19 oktober 2011
Jan Ingemar Markendahl ställde in händelsen 19 oktober 2011
Jan Ingemar Markendahl ställde in händelsen 19 oktober 2011
En användare har tagit bort sin kommentar
En användare har tagit bort sin kommentar
kommenterade 26 november 2011

Hallo Jan,

I would like to ask question regarding this slide and lecture:

1. Network Cost

Based on page 50, the cost structure for network would be cheaper as MNO will have already put investment on many BTS from "previous" technology. And on page 51, it is mentioned that the radio equipment is also decreasing rapidly. Then why the network cost can be increase, should it be decrese (page 11)? 

2. Pricing Model

In page 12, it is mentioned that the total cost per GB is decrease, as well as the revenue.  I still dont get the point how can this happen: when "the seller" faces lots of customers that keep having higher demand, but then it start to have decreasing in the revenue.  

if the revenue is also decrease, then there is must be something wrong with -mainly- the pricing model. It seems this is confirmed in page 15 and 16, as "The number of mobile broad band bits are 100 – 1000 more than the number of voice bits, but costumer pay more or less the same."

What do you think about that?if yes, is that because of price war? why dont this thing regulated?

3. What is the benefit of “joins forces"  between MNOs forming Wholesale Applications Community? As far as I can see, the decreasing in revenue is a matter of the increasing in traffic but not in price of product (assumption mentioned in question 2), thus that's why there is de-coupling between revenue and traffic. Then how could this join forces change this decreasing revenue phenomenon?

Thank you

Anmäl missbruk
Schemahandläggare ställde in händelsen 23 mars 2012

Hela världen får läsa.

Senast ändrad 2012-03-23 11:36

Taggar: Saknas än så länge.