Marketing Law and Unfair Competition

Tid: Måndag 15 april 2013 kl 15:00 - 17:00 2013-04-15T15:00:00 2013-04-15T17:00:00

Plats: Q36

Aktivitet: Föreläsning

Studentgrupper: TMMTM1

Info:

In preparation for the lecture on Monday, please read the following article which will be discussed in class on Monday.

http://www.nytimes.com/2009/10/06/business/media/06adco.html?_r=0

In addition, find one example of a commercial ad that you like and one example that you think is not believable, misleading or simply a lie! The ad can appear in print, on TV or online.

See you Monday! Chrisitne Kirchberger

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The lectures deal with the general legal requirements when advertising a company's products or services. General marketing law rules, as well as specific information requirements for online businesses are discussed. In addition, EU regulations on anti-trust and abuse of dominant positions are explained.