Ellure

Ellure gives you the power to create the appearance you want. Our mission is to make custom made beauty products available for everyone with new technology.

With Ellure, you design and try-on lipsticks virtually and print out the ones you like in one minute. Customers have a choice of 10 000 different colors of lipsticks, realized on-demand. No products are going to waste.

Ellure is now launching the first product line in Stockholm, liquid lipsticks. This is just the beginning of Ellure, a new era of custom made beauty products awaits! Follow our journey on Instagram  and read more about us on our website . 

Ellure was one of the teams in Batch 7 of the . In 2019, they also joined the KTH Innovation Brighter program  and joined KTH Innovation in New York.

3D-printed lipstick in 60 seconds

Meet Ellure, the KTH startup that can print a lipstick in your perfect color in just a minute.

• Read the story of how Ellure secured a New York office in the KTH Innovation Brighter Program