Understanding behavioral change, public trust, and policy frameworks.
Technological solutions alone cannot drive systemic change without consumer acceptance and regulatory support. WP3 investigates societal attitudes, policy needs, and behavioral drivers that influence the adoption of circular food innovations. This WP ensures that scientific advancements align with public values, industry standards, and regulatory frameworks.
Key Focus Areas:
Consumer behavior studies to assess acceptance of circular food products
Public trust and ethical considerations in food system transformation
Policy recommendations to accelerate sustainability transitions
Education and engagement strategies for businesses and consumers
