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Rosa Danenberg

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About me

Rosa Danenberg is PhD Candidate at KTH Royal Institute of Technology, dept. Urban Planning and Environment, division Urban and Regional studies, and is affiliated with the Centre of the Future of Places. Her research is supervised by Dr. Tigran Haas (KTH), Emily Talen (University of Chicago) and Ulrika Gunnarsson-Östling (SEED KTH). 

Previous education: Rosa holds a MSc degree in Sustainable Urban Planning and Design from KTH Royal Institute of Technology (2013-2015) and a BSc degree in Social Science (major: Organisation Science and Public Administration) from VU University, Amsterdam, The Netherlands (2009-2012). Her academic profile is complemented with exchange semesters at ITU Istanbul Technical University, Turkey (Fall 2014) and CU Copenhagen University, Denmark (Fall 2011). 

Rosa's research is titled 'The Future of Street-Based Retail' and investigates the changing dynamics of urban commercial streets. Concerns are growing with regards to the existence and survival of street-based retail due to the rise of online commerce, changing lifestyles and travel patterns, and globalizing property market. Urban commercial streets are traditionally the vital public spaces where social and economic activities coexist and which serve the dual role of destination (place) and for movement (link).

This is a normative study concerned with urban morphology, urban resilience, urban design characteristics, urban planning and management and urban sociology. It focuses on frontages, ground floor design and functions, activities and uses, property owners and management - and their change and adaptable capacity. It will also look at (international) retail and planning trends, global capital forces and small-scale entrepreneurship. 

The objective is to contribute to the debate about the future of street-based retail with empirical data (2009 and 2018/2019) from six urban commercial streets in Stockholm. As well as with a comparative study about international retail trends with London's High Streets, and in-depth interviews and focus groups with planners, designers, retail experts, small business owners and property owners. The methods used are spatial and statistical analyses, interviews and focus groups, and ethnographic observations. 

The aim is to contribute and influence the debate on the need for human scale in public space.

Professionally, Rosa has been self-employed since 2012. As a freelancer, she works with community planning, public space improvement and governance issues. See previous practice-based projects (right).


Degree Project in Urban and Regional Planning, Second Cycle (AG212X), teacher | Course web