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Mother of Invention: Why including women is the missing key to innovation

Why didn’t we get wheels on suitcases until 1972? Why were electric cars considered “feminine” when they first arrived more than 100 years ago? How come a bra making company created the suit Neil Armstrong wore to the moon?

Time: Mon 2021-03-08 12.00 - 13.00

Lecturer: Katrine Marçal

Location: Online

Portrait of Katrine Marçal

In this talk, Katrine leads you through fascinating examples of how innovators have failed to take women’s experiences into account, analysing what they can tell us about gender and innovation today. She examines current realms where our ideas about gender holds us back in a similar way making the argument that the future will be shaped by companies that dare to think differently about women and inclusion.

Watch the event on YouTube 

Watch the event on YouTube (available until May 7th)

About Katrine Marçal:

Katrine is a well-renowned Swedish writer, journalist and speaker. She currently writes for the Swedish daily newspaper Dagens Nyheter.

Bokcirkel i två delar om Katrine Marçals Att uppfinna världen

KTH biblioteket och KTH Innovation välkomnar alla studenter och anställda på KTH till en digital bokcirkel i två delar om Katrine Marçals Att uppfinna världen. Läs mer.

Contact: majalh@kth.se

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Last changed: Mar 12, 2021