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Just Booch

Introducing Europe to the Hard Kombucha revolution.

Just Booch wants to introduce Europe to the Hard Kombucha revolution. Aiming to redefine the way people enjoy alcoholic beverages, Just Booch caters to the modern consumer's desire for authenticity, sustainability, and well-being by combining centuries-old tradition of kombucha with a contemporary twist.


Just Booch was founded by Erik Pousette and Markus Lundh, who have diverse backgrounds in business strategy, finance, entrepreneurship, and marketing. Markus Lundh studied Industrial technology & sustainability at KTH. Erik Pousette studied finance/strategic management & international management at CBS. 

Belongs to: About KTH
Last changed: Apr 11, 2024