Greta Gober

I am a Polish researcher living and working in Sweden. I work within the field of intersectional gender studies and communication for development and social change. My research focuses on culture, communication, power dynamics, and identities within knowledge-producing institutions. I'm particularly interested in how these factors shape participation (and unequal participation) in academia, cultural organizations, and media. I specialize in critical organizational studies. 

At KTH Royal Institute of Technology, I work as a researcher in working life and organizations with a gender perspective at the Division for Real Estate Business and Financial Systems. Here, I collaborate with Docent Lotta Snickare on the “Men in Focus” program, exploring homosocial cultures in academia and finance.

My academic journey has taken me across countries and institutions.  During my PhD, I conducted a feminist ethnography of Polish Public Television (TVP).  I also held positions as a Guest Researcher at the Centre for Gender Research, University of Oslo, and a Fulbright Researcher at the Department of Gender and Women's Studies, University of California. At the University of Oslo, I also worked on the “Female Researchers on Track” (FRONT) active-research project for cultural change towards greater gender equality at the largest STEM faculty in Norway.

As a Postdoctoral Fellow at the Department of Media and Communication Studies, Stockholm University, I explored news media organizations' responses to onlineharassment of women journalists in Sweden, Serbia, and Poland. In my most recent role as Assistant Professor at the Faculty of Journalism, Information, and Book Studies, University of Warsaw, I served as the Principal Investigator of a Norway-grants funded research project “Diversity Management as Innovation in Journalism” (2021-2023). This project critically examined and looked for innovative approaches to diversity management practiceswithin newsrooms in Sweden, Poland, and the UK, contributing insights to research on epistemologies of journalistic news production, news diversity, and the role of media in democratic societies.

In addition to my research endeavors, I am actively engaged in professional organizations dedicated to advancing gender, diversity, and communication studies. As the Vice-Chair of the ECREA Gender, Sexuality & Communication section, I collaborate with scholars to foster critical dialogue and scholarship in these areas.

My work seeks to contribute not only to academic discourse but also to broader societal conversations, striving for inclusivity, equity, and social justice within knowledge-producing institutions and beyond. Between 2017-2022, I had the privilege of serving as an elected International Board Member and Vice-President for the International Association of Women in Radio and Television (IAWRT), one of the oldest global organizations of women in the broadcasting industry. In this role, I championed initiatives to amplify women's voices in media and promote gender equality in broadcasting. Additionally, my involvement in citizen science initiatives such as Hollaback! and the Global Media Monitoring Project (GMMP) reflects my commitment to research-based teaching and societal engagement.