Dear all, 
Reference: Readings for Mon 19 Sep 2011 on market space. 100 calls. A summary. Quoting:

• You’re probing the market to understand how your potential customer addresses the problem you’re hoping to fix. 
• Your mission is to find out what pain your customers really have, and to ask them how they fix the problem today. 
• You want to find out how satisfied they are with their current solution.
• Ask them to state the three best and worst things about how they address this particular problem today. 
• And ask them how about your competition; if they use another product or service, ask them to rate it on a scale of 1-10. 
• Find out how important fixing the problem is on their current list of priorities.

• No matter what, avoid the temptation to discuss the new product that your company intends to bring to market.

Cheers!

Jovin Hurry