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Marie Androv Broms redigerade 3 juni 2013
In what way is this the knowledge you gained on the course useful in your everyday work?¶ "Adds more value to the importance of planning and preparation as well as assessing target groups. Above all, the knowledge gained in this course gives a basic understanding of how to communicate and actually deliver your ideas not only scientific but in general."
"When presenting, consciousness about some possible problems.""When writing, more care about the readers."¶
"from presenting myself and my work to colleagues, handling media and ʺgotcha questionsʺ from reporters. And preparing a good presentation... and most importantly, what you want then to take home as a message from your work."¶
Elevator pitch "Makes you be a sales man of your own work.. the lesson learned is that if you sell it well people will notice you, and it might open paths for you... sell and sell yourself well."¶
"Elevator pitch was very important to me.. it helped me handle the public or larger audiences..."¶
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Marie Androv Broms redigerade 28 juni 2012
The course literature will be given on the first session or you are welcome to pick up your copies before course start in Marie's office, Osquldas väg 10, floor 3. ¶
The teachers will also give handouts on each session. The handouts will be posted under each session as well as in a separate page called handouts. ¶
Course literature A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers , Deborah Blum, Mary Knudson, Robin Marantz Henig The Oxford Book of Modern Science Writing , Richard Dawkins¶
Marie Androv Broms redigerade 4 oktober 2012
The course literature will be given on the first session or you are welcome to pick up your copies before course start in Marie's office, Osquldas väg 10, floor 3. ¶ The teachers will also give handouts on each session. The handouts will be posted under each session as well as in a separate page called handouts. ¶ Course literature A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers , Deborah Blum, Mary Knudson, Robin Marantz Henig The Oxford Book of Modern Science Writing , Richard Dawkins¶
The teachers will also give handouts on each session. The handouts will be posted under each session as well as in a separate page called handouts.¶
Course literature A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers , Deborah Blum, Mary Knudson, Robin Marantz HenigThe Oxford Book of Modern Science Writing , Richard Dawkins¶
Articles for Critical Reading E.O Wilson is both a biologist and a highly regarded research communicator. In this New York Times article, he discusses how evolutionary pressures have shaped human minds to deal with good and evil.¶
“Evolution and Our Inner Conflict”¶
Are human beings intrinsically good but corruptible by the forces of evil, or the reverse, innately sinful yet redeemable by the forces of good? Are we built to pledge our lives to a group, even to the risk of death, or the opposite, built to place ourselves and our families above all else? Scientific evidence, a good part of it accumulated during the past 20 years, suggests that we are all of these things simultaneously. ¶
Dan Falk is a Canadian science journalist and a Knight Science Journalism Fellow at MIT. In this piece for the U.S.-based online magazine Slate, he takes a topic once the premise of low-brow science fiction and gives it serious treatment, with informed comment from renowned researchers.¶
“Could the Internet Ever ‘Wake Up’”?¶
And would that be such a bad thing?¶
In the world of sci-fi movie geekdom, Aug. 29, 1997, was a turning point for humanity: On that day, according to the Terminator films, the network of U.S. defense computers known as Skynet became self-aware—and soon launched an all-out genocidal war against Homo sapiens.¶
Fortunately, that date came and went with no such robo-apocalypse. But the 1990s did bring us the World Wide Web, which is now far larger and more “connected” than any nation’s defense network. Could the Internet “wake up”? And if so, what sorts of thoughts would it think? And would it be friend or foe? ¶
“A virus that kills cancer: the cure that's waiting in the cold”¶
Alexander Masters in The Daily Telegraph (UK)¶
Sitting in a refrigerator in a Swedish laboratory is what promises to be a cheap and effective cancer treatment. So why are the trials to bring it to market not going ahead?¶
Finally, an article of my own published on kth.se. In our discussion, I will outline how a journalist for a commercial publication will treat the topic and the researcher differently than an in-house reporter does. Early in your career, you are more likely to encounter this type of coverage.¶
“A Man of Magnetism”¶
For a young researcher still in the early stages of a highly promising career in modern physics, Stefano Bonetti might seem a bit hung up on some very old ideas. Ask him to explain his work and he’ll first want to tell you about Zeno of Elea, the fifth-century BCE Italian philosopher who stumped Aristotle himself with the paradox of how a flying arrow could simultaneously be in motion and occupy a fixed point in space.¶
You might also find these articles from The Guardian (UK) interesting for their discussion of the rules and conventions that journalists follow in science reporting. The author is Ananyo Bhattacharya, chief online editor of Nature.¶
“Nine ways scientists demonstrate they don't understand journalism”¶
If reporters wrote stories the way some scientists seem to want, few people would read science coverage¶
“Scientists should not be allowed to copy-check stories about their work”¶
Extensive copy-checking by scientists before publication does not serve journalism, science or readers¶
Hello Everyone,
I’d like to make a slight change to the assignment in which you will prepare an elevator pitch for the media training session Oct. 18. Marie and I talked it over after the class on Thursday and we felt it was perhaps complicating the issue to have you deliver pitches for different audiences. Instead, it would make more sense for all the pitches to be delivered as if you were speaking to a science reporter.
Perhaps we’ll have time to discuss other audiences such as fellow researchers, funding agencies or the general public, but for the moment it’s better to keep it simple.
Again, please get in touch if you have any questions.
Best,
Kevin
Marie Androv Broms redigerade 20 juni 2012
Media training: BBC science reporter Quentin Cooper has said, “Science values detail, precision, the impersonal, the technical, the lasting, facts, numbers and being right. Journalism values brevity, approximation, the personal, the colloquial, the immediate, stories, words and being right now. There are going to be tensions.”¶
This module aims to give students a clear understanding of the goals, methods and conventions employed in science journalism, and how the journalist’s approach both aligns with and diverges from the scientist’s.¶
Each student will be the subject of an on-camera journalistic interview intended to challenge his or her ability to stay on-message, formulate succinct points appropriate for the medium, and resist pressure to oversimplify or exaggerate.¶
Administratör Marie Androv Broms redigerade 27 september 2012
Media training: BBC science reporter Quentin Cooper has said, “Science values detail, precision, the impersonal, the technical, the lasting, facts, numbers and being right. Journalism values brevity, approximation, the personal, the colloquial, the immediate, stories, words and being right now. There are going to be tensions.”
This module aims to give students a clear understanding of the goals, methods and conventions employed in science journalism, and how the journalist’s approach both aligns with and diverges from the scientist’s.
Each student will be the subject of an on-camera journalistic interview intended to challenge his or her ability to stay on-message, formulate succinct points appropriate for the medium, and resist pressure to oversimplify or exaggerate.
Teachers: Joanna Rosé and Kevin Billinghurst¶
Administratör Marie Androv Broms redigerade 4 oktober 2012
KTH, room TBASeminar room F4136, Lindstedtsvägen 26, entrance floor, behind F3 entering a narrow hallway between F3 and F2
Administratör Marie Androv Broms redigerade 26 juni 2012
Introduction. Science journalism (Joanna Rose), about writing, examples, discussions, brief spoken and written exercises. Homework to write a short notice aimed at a general target group about a current scientific discovery from a journal such as Science or Nature. Students are prepared for the elevator pitch (Kevin Billinghurst) and introduced to the assignments: Notice and Nobel article due ¶
Administratör Marie Androv Broms redigerade 26 juni 2012
Introduction. Science journalism (Joanna Rose), about writing, examples, discussions, brief spoken and written exercises. Homework to write a short notice aimed at a general target group about a current scientific discovery from a journal such as Science or Nature. Students are prepared for the elevator pitch (Kevin Billinghurst) and introduced to the assignments: Notice (due 8 October) and Nobel article (due 16 October).
Administratör Marie Androv Broms redigerade 5 september 2012
Teknikringen 33, 2nd floor, Stora konferensrummetLindstedtsvägen 26 Entreplan (F4136-Sem)
Administratör Marie Androv Broms redigerade 27 september 2012
Introduction. Science journalism (Joanna Rose), about writing, inverted pyramide, examples, discussions, brief spoken and written exercises. Homework to write a short notice aimed at a general target group about a current scientific discovery from a journal such as Science or Nature. Students are prepared for the elevator pitch (Kevin Billinghurst) and introduced to the assignments: Notice (due 8 October) and Nobel article (due 16 October).
Administratör Marie Androv Broms redigerade 27 september 2012
Introduction. SWhat is science journalism (Joanna Rose), about writing, inverted pyramide, examples, discussions, brief spoken and written exercises.¶
Homework to write a short notice aimed at a general target group about a current scientific discovery from a journal such as Science or Nature. Students introduced to the assignments: Notice (due 8 October) and Nobel article (due 16 October).
Teacher: Joanna Rose, Forskning och Framsteg¶
Administratör Marie Androv Broms redigerade 27 september 2012
Introduction. What is science journalism, about writing, inverted pyramide, examples, discussions, brief spoken and written exercises.
Homework to write a short notice aimed at a general target group about a current scientific discovery from a journal such as Science or Nature. Students introduced to the assignments: Notice (due 8 October) and Nobel article (due 16 October).
Teacher: Joanna Rose, Editor Forskning och Framsteg
Administratör Marie Androv Broms ställde in händelsen 4 oktober 2012
Marie Androv Broms redigerade 20 juni 2012
The “elevator pitch”: Why and how to prepare a brief (3-5 minute) verbal presentation of your research for non-technical audiences outside your field, including journalists, policymakers, financing agencies, partner scientists involved in multidisciplinary research, prospective employers, business users of research findings and even friends and family.¶
This session will provide an overview of:¶
* The “inverted pyramid” structure for organising your points from broad to specific.
* How to describe the potential benefits of your study (economic, social and scientific), the current state of knowledge in the field and the gap you intend to close, and how you are approaching the challenge in scientific/engineering terms.
* The importance of having a written script, whether you intend to speak from memory, use bullet points for support, or read the script verbatim.
* Use of visual aids (PowerPoint slides).
* Defining, delivering and reinforcing the “audience takeaway” that makes your objective(s) clear to your listeners. Are you requesting funding, seeking scientific partners from other disciplines, applying for a job?
¶
Critical Reading: Students will be provided with offprints of up to six popular science articles from a variety of news outlets: daily papers, weekly newsmagazines and monthly magazines. In a seminar discussion, we will analyse these articles for such issues as clarity, message, and balance between popularisation of the topic vs. rigorous presentation of complex scientific concepts. Please come to the seminar prepared to offer at least one positive and one critical comment about one or more of the articles.¶
Marie Androv Broms redigerade 20 juni 2012
The “elevator pitch”: Why and how to prepare a brief (3-5 minute) verbal presentation of your research for non-technical audiences outside your field, including journalists, policymakers, financing agencies, partner scientists involved in multidisciplinary research, prospective employers, business users of research findings and even friends and family.
This session will provide an overview of:
* The “inverted pyramid” structure for organising your points from broad to specific.
* How to describe the potential benefits of your study (economic, social and scientific), the current state of knowledge in the field and the gap you intend to close, and how you are approaching the challenge in scientific/engineering terms.
* The importance of having a written script, whether you intend to speak from memory, use bullet points for support, or read the script verbatim.
* Use of visual aids (PowerPoint slides).
* Defining, delivering and reinforcing the “audience takeaway” that makes your objective(s) clear to your listeners. Are you requesting funding, seeking scientific partners from other disciplines, applying for a job?
¶ Critical Reading: Students will be provided with offprints of up to six popular science articles from a variety of news outlets: daily papers, weekly newsmagazines and monthly magazines. In a seminar discussion, we will analyse these articles for such issues as clarity, message, and balance between popularisation of the topic vs. rigorous presentation of complex scientific concepts. Please come to the seminar prepared to offer at least one positive and one critical comment about one or more of the articles.
Administratör Marie Androv Broms redigerade 27 september 2012
The “elevator pitch”: Why and how to prepare a brief (3-5 minute) verbal presentation of your research for non-technical audiences outside your field, including journalists, policymakers, financing agencies, partner scientists involved in multidisciplinary research, prospective employers, business users of research findings and even friends and family.
This session will provide an overview of:
* The “inverted pyramid” structure for organising your points from broad to specific.
* How to describe the potential benefits of your study (economic, social and scientific), the current state of knowledge in the field and the gap you intend to close, and how you are approaching the challenge in scientific/engineering terms.
* The importance of having a written script, whether you intend to speak from memory, use bullet points for support, or read the script verbatim.
* Use of visual aids (PowerPoint slides).
* Defining, delivering and reinforcing the “audience takeaway” that makes your objective(s) clear to your listeners. Are you requesting funding, seeking scientific partners from other disciplines, applying for a job?
Critical Reading: Students will be provided with offprints of up to six four popular science articles from a variety of news outlets: daily papers, weekly newsmagazines and monthly magazines. In a seminar discussion, we will analyse these articles for such issues as clarity, message, structure, and balance between popularisation of the topic vs. rigorous presentation of complex scientific concepts.¶
Preperations: Please come to the seminar prepared to offer at least one positive and one critical comment about one or more of the articles.
Administratör Marie Androv Broms ställde in händelsen 27 september 2012
Administratör Marie Androv Broms redigerade 4 oktober 2012
Teknikringen, 33, 2nd floor, Seminar room (in the hall)Seminar room F4136, Lindstedtsvägen 26, entrance floor, behind F3 entering a narrow hallway between F3 and F2
Administratör Marie Androv Broms redigerade 27 augusti 2012
The art of reaching out with your message¶
* The listener and speaker, how do they work – what is the difference between being a communicator and being a receiver?
* Voice and body in interaction with the words
* Who listens when you speak? The importance of getting to know your target group
* Manage choice of words, terms and concepts
* What aids strengthen the performance and what overturns it
Method: Theory with illustrative example and unprepared exercises and activities to motivate and engage.¶
¶
Teacher: Elisabeth Eriksson, Stockholm University
Marie Androv Broms redigerade 28 juni 2012
In the course plan, which can be found in the Course and programme directory, you can find information about:
* Learning outcomes
* Course main content
* Disposition
* Eligibility
* Prerequisites
* Literature
* Examination
* Requirements for final grade
* Offered by
* Examiner
Administratör Marie Androv Broms redigerade 26 juni 2012
Review of assignment (Nobel), more on scientific journalism and contacts with media, how editors think etc., headlines, intros, asking good questions.¶
Hello all,
Here are my slides from the Oct 4 session "Critical Reading & Elevator Pitch." Feel free to contact me if there's anything you'd like to discuss as you work on your pitch for the media training session on Oct 18.
Kevin
Critical_reading+elevator_pitch_slides_KevinBillinghurst.ppt