Researcher at INDEK releases new book about luxury

Henrik Uggla researcher at the unit Industrial Marketing and Entrepreneurship at INDEK/KTH has released his fourteenth book in Scandinavia; “Marketing of luxury and Premium”

The book described by of one of the world leading professors in marketing, Kevin Lane Keller on Dartmouth College USA, co-author of Marketing Management with Philip Kotler and author of Strategic Brand Management:

– Luxury branding is a fascinating but challenging area of marketing. In his new book, Henrik Uggla provides insight and guidance into some of the most important topics in luxury branding dealing with brand architecture and brand strategies, Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College, USA.

Henrik also participated in the Swedish “Digitala Mediepodden” where he talks about the book and luxury in general.

Klick on the link to listen (In Swedish): www.dagensmedia.se/poddar/digitala-medier-podden/sa-saljer-du-lyx-6888284