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Henrik uggla publishes new book - "Brand Portfolios: Brand as team player "

Published Sep 04, 2014

Henrik Uggla  publishes his new book on the 12th of September "Brand Portfolios: Brand as team player " who takes a horizontal perspective on Strategic Brand Management. 

The book is the sequel to Brand Collaborations that a jury of academics and business representatives voted the year's marketing book in Sweden 2013.

Belongs to: Industrial Economics and Management
Last changed: Sep 04, 2014