Guest lectures

This time we have a series of guest lectures:

• 13.15 - 14.00

Fredrik Bergström, WSP Analysis & Strategy Director

Here's his slides.

• 14.15 - 15.00

Christer Norström, CEO of SICS

Here's his slides.

Title: Introduce IOT and services to a traditional product business

Abstract:

IOT enables new services and hence new revenue streams for a product business.

The presentation will discuss the importance of understanding the impact on the business model, segmentation and channel strategy when IOT is introduced in a pure product business. So how do you transform a not connected product to a connected product and what do you have to consider? Several examples will be given which illustrate the challenge. One way to do this in a structured way will be presented to a concrete example when the IOT is introduced in a pure product business where a new business model is introduced with its channel partners and resellers structure.

Keywords: IOT, Cloud, Analytics, Services, business models, sell channels, dealer structure

• 15.15 - 16.00

TBD

We'll finish no later than 16.00.