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Welcome to this introductory course in Entrepreneurship. In this course, the participants will become acquainted with the tools and practices of the entrepreneur and will learn how to develop as well as critically analyse and assess business ideas, business models and business plans. The course is aimed towards those students that one day will start their own businesses, as well as towards those students that one day will work together with an entrepreneur, perhaps even be responsible for deciding whether or not to finance an entrepreneur’s business idea. The importance of being able to evaluate the proposals of entrepreneurs is therefore an extensive part of the course. The course also addresses critical enterprise planning and building skills, backed by both theory and practice.
We challenge students to identify problems or needs, generate innovative ideas, evaluate and improve them, and begin laying the groundwork for compelling business plans and the launch of dynamic enterprises.
The course covers:
Course Overview
In this course, the students will create their own business ideas, which will be better if it is related to the student's own field of expertise, depending on what subject of specialisation the student has chosen (e.g. energy technology, biotechnology, etc.). The students' business ideas will be developed into business concepts in several stages, as the students will critically analyse one's own and each other’s work in different assignments.
This course offers you the chance to be inspired AND to be seen and heard. It is participatory in nature. Entrepreneurship takes a bit of courage too, and when you choose to take an idea out to the market, you face challenges, sometimes monetary, sometimes personal.
It is recommended to put much effort into the beginning of the course, as the original business idea will be the foundation for the continuous project and assignments in the course. As with most things, what you get out of the course depends in large part on what you put into it.
In the past, there has been very little opportunity to experiment with actually starting a new business. It has been simply too risky and expensive. One of the focus of this course is on gaining new venture experience. Through computer simulation, we will place you into a very realistic international business setting where you will start up and run a company for one-and-a-half years (six rounds of decision-making). More information about venture strategy simulation (lab) will be provided after first two sessions of the course, after teams are formed.