When Innovation is Shelved
Paris is often associated with the latest trends, fashion and design. We caught up with Viktor Lindbäck, founder of Resize Design, before he jetted off to the Paris Design Week and the exhibition "now! le Off".
Resize Design is a design studio with a passion for clever solutions and decorative design. Viktor Lindbäck approached KTH Innovation in 2010 when he needed help to develop his product. Donnie SC Lygonis, business coach at KTH Innovation, has coached and aided the development of the product and pushed Viktor Lindbäck to reach his goals.
‑ The biggest challenge for me has been to find the right sales channels and set up production, but it is finally taking shape, says Viktor Lindbäck.
As a young designer, the invitation to exhibit at the Paris Design week is a great opportunity for Viktor Lindbäck and his colleagues at Resize Design and they feel it confirms that they are on the right track says Viktor Lindbäck.
- We want to continue building relations with retailers and increase our sales. We are also going to widen our horizon and explore collaborations in other countries. We are definitely going to keep fighting hard for this!
Want to find out more about Resize Design? Click here!