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How and why we should make grocery shopping a sensory experience

We are very glad to invite you to the Sound and Music Interaction Seminar with Emelie Stuxberg Staël von Holstein.

Time: Tue 2022-11-15 15.00

Location: Room 1440 "Henrik Eriksson", Osquars backe 2, floor 4

Video link: Zoom link

Language: English

Participating: Emelie Stuxberg Staël von Holstein, Meal experience manager, ICA Sverige AB,

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If our customers can choose where to shop, how much they rather would pay and if get It delivered wherever they are, online; Why should the keep coming to our physical stores? Creating a sensory experience, means creating emotions. So what kind of emotions do we want to create, and are we in control?


Emelie Stuxberg Staël von Holstei is Meal experience manager at the division for Strategy & transformation, ICA Sverige AB.

Video presentation of Emelie Stuxberg

Emelie Stuxberg's LinkedIn page
ICA Sverige AB

About the seminar series

Sound and Music Interaction Seminars is a seminar series organized by the Sound and Music Computing group  at the division of Media Technology and Interaction Design , KTH. The list of past and upcoming seminars is available here