Henrik Uggla at INDEK in interview about H&M in Swedish business magazine

Henrik Uggla associate professor in brand strategy at the unit Industrial Marketing and Entrepreneurship at INDEK is interviewed in article in the Swedish business magazine Veckans Affärer about the future and the brand of Hennes och Mauritz a big Swedish clothing and Lifestyle Company.

Read more here on their English site: nordic.businessinsider.com/afound-arket-nyden-a-swedish-brand-expert-warns-hms-new-ventures-