Branding book has become beloved by the people

 12th book Organization of Brands soon to be released in a third revised edition in April, has by Liber Scandinavia been promoted to the category "our most beloved books" and is Sweden's best-selling book about branding strategy since ten years.

It covers both brand building (core values Brand Identity) fire leverage (extension, brand alliances) and the organization of the company's brands portfolio and brand Architecture).

Henrik Uggla is Associate Professor of Brand Strategy at INDEK/KTH and globally active as a lecturer.