TUTORIAL NO. 4

1. A chart representing stakeholders and relationships

http://www.because.net/wp-content/uploads/2011/05/Stakeholders-many-types-circles1.gif

https://en.wikipedia.org/wiki/Project_stakeholder

https://en.wikipedia.org/wiki/Stakeholder_theory

More about the importance of highly rational engagement with stakeholders you will find here. 

2. A positioning chart showing your position in relation to your competitors

https://en.wikipedia.org/wiki/Positioning_(marketing)

This is an example of a positioning chart.

3. A product differentiation strategy

https://en.wikipedia.org/wiki/Product_differentiation

4. A list of potential investors and collaborators

Document a dialogue with two potential investors and/or collaborators and how they have influenced the project. Invite them to the final review.

5. A logotype

6. A tag-line

7. Fine tuning and alignment of all material in preparation for the review of PRO1

PRO1 is an alignment, a verbal and visual (images, diagrams, film, graphic design, etc.) explanation of the material that you have produced during Tutorial 1-4. Make sure that your material follows a red thread. Kill your darlings if necessary. Identify the missing parts and complement with what is necessary to make your project cohesive. Your presentation should be easy to follow. As advocates for your project, you should have enough structured “evidence” to convince the audience. You will find further detail about PRO1 here. The schedule for the review is at the bottom of this page.

8. Any revisions or complementary material that has been discussed with your tutor

Every group's project is different and therefore your tutor will give you specific tasks to complete for the next tutorial. 

9. Further development of future scenario, concept and design

The scenario, concept and design should develop continuously through the course. Don't forget to document when and what forces, methods, tools, etc. that drive the development in new directions, giving your project new shapes in both 2D and 3D. What is most important is that the development of scenario, concept and design does not stagnate. Open your senses and dare to test and push your design and ideas beyond the known limits until the last day of the course!