Gabriella
Gaby, from Indonesia, studied Mechanical Engineering at the University of Indonesia and worked in brand management for a food and beverage company, focusing on marketing and production planning. She is now pursuing a master's in Technology-based Entrepreneurship at KTH. In her free time, Gaby loves music, singing, playing instruments, dancing, watching films, and has recently taken up cooking.
Why did you choose this master’s programme at KTH?
I chose this master’s programme because I have always dreamed of building something of my own. Over time, I became interested in how technology, business, and creativity can come together to create meaningful solutions. KTH’s Technology-based Entrepreneurship programme felt like the right place for me because it combines innovation, entrepreneurship, and technology in a practical way. Stockholm’s start-up ecosystem was also a big reason, as I wanted to study in an environment where I could meet people with the same drive and learn from real entrepreneurial experiences.
What are the best aspects of your programme?
One of the best aspects of my programme is the people. My classmates come from many different countries, backgrounds, and industries, so every discussion can bring a new perspective. I also appreciate the flexibility of the programme. We are allowed to choose elective courses, which gives us the opportunity to explore different branches of knowledge depending on our interests, background, and future goals. Another great aspect is the exposure to Stockholm’s start-up ecosystem. Once I started exploring beyond the classroom, I realised that there are many events, communities, and opportunities for students interested in entrepreneurship and innovation.
What are some of your favourite courses so far?
One of my favourite courses so far is Business Opportunity Development. I liked that the class was designed more like an interactive workshop, where we could directly apply what we learned instead of only discussing concepts in theory. One memorable assignment was using AI personas to represent different stakeholders, such as customers, co-founders, industry experts, and investors. I also found Entrepreneurial Family Firms very interesting. The course opened my eyes to the fact that family firms have their own uniqueness and are not simply studied as regular businesses. Another course I enjoyed was Internet Marketing, especially because I had worked in marketing before. The course helped me connect my previous work experience with academic knowledge and understand the reasoning behind many marketing decisions more clearly.
How do studies at KTH differ from your previous studies?
One of the biggest differences I experienced at KTH is the openness in the classroom. Students are encouraged to ask questions, share their opinions, and bring critical perspectives into the discussion. This was new for me at first, but it has gradually helped me become more confident in expressing my thoughts. Another difference is the level of independence. At KTH, students are expected to prepare before class, read the materials, and come ready to contribute. The scheduled class hours may not always be dense, but there are still many things to do outside the classroom, so time management becomes very important. I also found Swedish academic culture very interesting. The relationship between students and lecturers feels open and approachable, and calling teachers by their first names was new for me.
How is student life in Stockholm?
Student life in Stockholm has been very diverse and exciting. In my programme, many of my friends and classmates come from different countries, so I get to learn about different cultures through discussions, group projects, and hangouts. I also really enjoy the study environment. KTH has many study spaces, so it is easy to find a place that fits your mood, whether you want to study alone or work with friends. Student housing can also be very convenient, especially through SSSB.
Stockholm itself is a comfortable city to live in. The public transport is clean, safe, and well connected. The biggest adjustment for me was the winter. Coming from a tropical country, I did not realise how much the dark season could affect me, so my advice is to stay active and ask other international students for recommendations.
How would you describe your time at KTH so far?
I would describe my time at KTH so far as eye-opening and transformative. Studying here has opened many doors and helped me grow not only academically, but also personally. Coming from Indonesia with no previous international experience, studying abroad felt like a big step. I had to adapt to a new academic environment, different cultures, and a more independent way of learning. However, KTH has been much more welcoming than I expected. Overall, KTH has made me more open, independent, and confident, and it has encouraged me to think more seriously about the kind of future I want to build.
What would you like to say to students thinking of choosing KTH for master’s studies?
Explore the true potential of KTH, even before you enrol. Look into the programme, the courses, student organisations, KTH Innovation, and the opportunities around Stockholm. After you arrive, keep exploring. Join events, talk to people, ask questions, and do not hesitate to step forward. If you come from a very different background, it may feel intimidating at first, but you will gradually find your way. My advice is to make the most of your time here, not only academically, but also personally. KTH can open many doors, but you have to be willing to knock on them.