Marketing and entrepreneurship
About the research at INDEK that explores how digital transformation reshapes markets, business creation, and growth.
Research area description
The Marketing and Entrepreneurship research area explores how businesses identify, create, and capture value in rapidly changing markets. Our work examines how new technologies, data, and digital platforms reshape marketing, innovation, and opportunity development. We study topics such as digital marketing strategies, e-commerce growth models, entrepreneurial decision-making, and the use of AI in business creation and scaling. The goal is to understand how individuals and organizations develop sustainable and competitive business models in the digital economy. Through both theoretical and applied research, we contribute insights that help entrepreneurs, firms, and policymakers navigate the evolving landscape of innovation and market dynamics.
Research initiatives
Doctoral studies
If you are interested about how it is to conduct doctoral studies at INDEK, read more on the pages for doctoral studies at INDEK .
For possible available positions read more on Vacancies at KTH and choose doctoral student in the dropdown menu.