TUTORIAL NO. 7

As we approach the end of the course, the number of submittals will decrease in favour of the last two points (3 and 4 in this tutorial). Focus in PRO2 is on design development and you should already have a load of design sketches. If you feel unsure of what needs to be produced, please ask. Grades in PRO2 will be based on how/ that the design has been developed. Absence of design sketches in Tutorial 6 and 7 will result in F in PRO2. Tutorial 7 is your last chance to show design sketches as Tutorial 8 will be based on presentation techniques.

1. Adjustments and fine tuning of all material in order to achieve full project alignment, from scenario, analysis, idea, design, through target group, differentiation strategy, graphic design, etc.

PRO2 is an alignment; a verbal and visual (images, diagrams, film, graphic design, 3D models, etc.) explanation of the material that you have produced during Tutorial 1-8 (the whole course). Make sure that your material follows a red thread. Kill your darlings if necessary. Identify the missing parts and complement with what is necessary to make your project cohesive. Submit the complementary material on Social. Your presentation should be easy to follow. As advocates for your project, you should have enough structured “evidence” to convince the audience. You will find further detail about PRO2 here. The schedule for the review is at the bottom of the Course PM.

2. A presentation concept and sketch for PRO2

a.) Submit a story-line of your presentation. (TIP: Revisit your material from the Story-telling work-shop with Max.)

b.) Submit a list of tools and methods for your planned PRO2 presentation.

c.) Decide who your receiver is. Who do you need to adopt your idea in order for it to become reality?

d.) Define your role in the presentation.

e.) Define your visual language and graphic identity for PRO2. (TIP: Revisit the lecture by Helena Leach.)

Duarte.inc is a company that creates presentations. See if you can find inspiration in their work. Below is a short tip from Nancy Duarte, CEO of Duarte.inc:

What is the best way to start creating a presentation?

My best advice is to not start in PowerPoint. Presentation tools force you to think through information linearly, and you really need to start by thinking of the whole instead of the individual lines. I encourage people to use 3×5 note cards or sticky notes — write one idea per note. I tape mine up on the wall and then study them. Then I arrange them and rearrange them — just work and work until the structure feels sound. And from that sound structure, you start to fill it in using a presentation tool.

Here is a link to a TED-talk by Nancy Duarte: The secret structure of great talks.

Listen to at least one of the following TED-talks about public speaking.

Presentation tools. Take time and think thoroughly about the tools and methods you need for your presentation. Is it a digital presentation only? Should you complement the digital presentation with printed material? A prototype, a physical model of your product? How do you involve the audience? Sound, touch, taste, sight, or any other sense? Should you use moving image? Are all members of the group presenting? In what order? Do you record the presentation? Or is everything communicated through text? Etc.

You are free to choose any tools, methods or presentation programs for PRO2. (Prezi is a non linear presentation tool that you might want to look into.)

Get inspired by how other designers work on Designboom magazine.

Google best graphic design and get inspired by all the fantastic material.

Additional examples of more standard graphic lay-outs:

Example 1.

Example 2.

3. Any revisions or complementary material that has been discussed with your tutor

Every group's project is different and therefore your tutor will give you specific tasks to complete for the next tutorial. 

4. Further development of future scenario, concept and design

FURTHER DEVELOPMENT OF YOUR DESIGN SKETCHES SHOULD BE PRESENTED ON TUTORIAL 7! PRODUCTION AND QUANTITY ARE IN FOCUS. DON'T BE TOO CRITICAL AT THIS STAGE. MAKE SURE YOU STRETCH THE DESIGN LIMITS. PRINT OUT ALL YOUR MATERIAL AND PIN-UP ON WALL.

The scenario, concept and design should develop continuously through the course. Don't forget to document when and what forces, methods, tools, etc. that drive the development in new directions, giving your project new shapes in both 2D and 3D. What is most important is that the development of scenario, concept and design does not stagnate. Open your senses and dare to test and push your design and ideas beyond the known limits until the last day of the course!